About Matt Hranek
Welcome to Wm Brown Weekly
Hey! I’m Matt Hranek, the founder of Wm Brown (my quarterly men’s lifestyle magazine), and best-selling author of A Man & His Watch, A Man & His Car, The Negroni: A Love Affair with a Classic Cocktail, and The Martini: Perfection in a Glass. I started my career as a photographer, but at some point I became less excited about shaping other people’s ideas, wanting to execute my own. I started a blog in 2009, The William Brown Project, named after my farm in upstate New York, where I wrote about all the things I loved: raising our own pigs and making charcuterie from them, antiquing in France, collecting vintage outerwear, etc. From there, I was given the dream opportunity to have my own TV show, Alternate Route—which I’d like to say was a bit ahead of its time, before the days of non-network niche programming—the fun lasted only one season. And then my friend who was the head of Condé Nast Traveler roped me in to be their men’s style editor.