About William Rauscher
Sound Machine Is a weekly newsletter from the frontlines of audio culture. In each issue I’ll pluck one sound from the headlines, music, or daily life, and debrief on what it means for your clients, brands, and how we listen now.
Machine Operator:
Sound Machine is operated by me, William Rauscher. In the world of marketing I’m a creative lead and brand developer. In the world of audio I’ve been a keyboardist, record label owner, techno live act, podcast director, and music journalist.
listen to my latest music on Spotify
check out my client work
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