About Ryan Peterson
Most health tech vendors underestimate what it takes to turn early traction into durable, repeatable growth. They hire reps, chase pilots, add new channels, and wonder why momentum still stalls.
The problem isn’t effort. It’s that growth with health plans requires a different kind of thinking. And almost no one teaches it.
Every Tuesday, I publish what I've learned from nearly 15 years working in and around the payor market: Medicare Advantage, Medicaid MCOs, and commercial health plans.