uncharted

Marketing without a playbook

I’m Martin 🏹 and I tend to end up working in places before there’s a map.

I helped launch Ireland’s first digital bank, back when nobody quite knew what digital banking was supposed to look like, including the people building it. Then I joined a fintech startup before fintech was a word anyone used in a sentence.

Then I moved to Dubai, which everyone said was a terrible idea. The whole real estate market sold through agents. I spent four years selling directly to buyers online instead.

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