About THE WHAT LIST
THE WHAT is content + community for curious people looking for their next favorite things. Smart, curious, and perennially ahead of the curve, we deliver impeccable recommendations, sharp insights, and cultural deep cuts in business and life.
Curated by dot com OGs Amy Parker + Gina Pell, who’ve spent the past two decades researching what matters and what’s good, we started with Splendora in ’99 and evolved into The What List—a weekly signal in the noise with what to read, watch, listen to, and care about now. Think under-the-radar books, films, trends, ideas, and links worth forwarding to your smartest friends.
Beyond the newsletter, we created The What Alliance—a private leadership community for iconic women and rising stars. Founders, funders, creatives, execs, and catalysts come together to spark ideas, collaborations, and trusted connections in a confidential, curated space.