About Ana Andjelic
The Sociology of Business is a global weekly newsletter about how brands connect business with culture.
This “how” is a cultural program. A cultural program connects cultural products so they best amplify each other. Cultural products are merch, collaborations, entertainment, content … that a lot of people pay attention to, share, and talk about. When a brand gets lucky, a cultural product becomes a hit. A cultural hit brings a company money, significant market share, and a strong stock price.