About Swarnendu De
Every week, I write about what it really takes to build and scale modern software products, especially when you don’t have infinite funding, infinite people, or infinite time.
I’m Swarnendu De - a product strategist, SaaS & AI advisor, and founder. Over the past 18 years, I’ve helped startups and enterprises build more than 600 digital products, from MVPs that found market traction to enterprise systems that scaled globally.
Today, I run two companies: one that helps founders and organizations build world-class SaaS and AI products, and another - a multi-product SaaS platform in the transport and logistics space serving thousands of users worldwide.
This newsletter is where I share what I’ve learned from that journey - the frameworks, failures, and mental models behind building software that doesn’t just work, but lasts.
What This Newsletter Is About
SaaS and AI strategy: what to build, when to pivot, and how to find real product-market fit.