Spin Sucks

Gini is the founder of Spin Sucks, creator of the acclaimed PESO Model® and its accompanying Certification, and CEO of Arment Dietrich, an integrated digital communications agency that serves B2B brands. Florida Gators lifer, addicted to travelling, proud horse show husband, bourbon trail regular, fluent in sarcasm, and devoted dad. Shelly Verkamp, Boilermaker fanatic, Proud Mom and Nonna, avid traveler, and lover of good foods, wine, and bourbon. Robert May is the Chief Revenue Officer at Spin Sucks. He owns growth to move the PESO Model from smart strategy to measurable scale. Shannon is a communications consultant and success coach dedicated to helping her clients—whether businesses or individuals—reach their full potential.