Plausible Analytics

Plausible Analytics is a privacy-focused web analytics platform built for organizations that want reliable measurement without regulatory complexity. We are an independent, self-funded European company operating under EU data protection law. We believe web analytics should serve website owners without exploiting their visitors, delivering useful insights while respecting privacy by default. Plausible runs on modern, scalable infrastructure designed for long-term operational reliability. More than 16,000 paying subscribers trust us to measure their websites without compromising visitor privacy, including organizations operating in regulated and privacy-sensitive environments.

Our Story

Plausible was started in December 2018 by Uku Taht, who set out to build a simple and privacy-friendly alternative to traditional analytics tools.

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