About Nicole Gates
About Pipeline & Perspective
Pipeline & Perspective is a newsletter for marketers who want more than the usual playbook.
Here, we talk about how B2B marketing actually works—from the strategies that move pipeline, to the mindset shifts it takes to lead teams, prioritize with clarity, and make the hard calls.
This is for the thinkers, operators, and in-the-weeds doers who balance performance with purpose.
Inside, you’ll find:
✔️ Real-world lessons from building pipeline, teams, and GTM strategies✔️ Thoughtful takes on what’s working, what’s broken, and what’s overhyped✔️ Frameworks, decision models, and mental shifts that scale
Whether you’re growing your first team or rethinking what marketing should look like at scale, Pipeline & Perspective is here to sharpen how you think—and how you lead.
About Me
Hey, I’m Nicole - I help marketers grow teams, build pipeline, and survive with memes.
I’ve spent the last 15+ years building marketing teams, growing pipeline, launching campaigns that hit (and some that didn’t), and learning the hard way how to prioritize what actually matters.