About Quico Toro
A better climate substack
Climate science is fascinating: complex, fast-moving, urgent, and compelling.
Climate journalism is boring: hidebound, dogmatic, sanctimonious and dull.
There’s a missing middle there.
One Percent Brighter tries to fill it.
What’s with the name?
Scientists have known for decades that if the Earth reflected just 1% more of the sun’s energy back out into space —if Earth was One Percent Brighter— that would be enough to counteract the warming effects of anthropogenic climate change.