About Mike Fisher
About Fish Food for Thought
I’m Mike Fisher, CEO of MyFitnessPal and former CTO of Etsy, where I helped scale the marketplace from $3 billion to over $13 billion in annual sales.
I write about scaling — people, process, and technology — drawing from 25+ years of building and leading engineering and product organizations at companies like PayPal, GE, and Quigo (acquired by AOL). I also co-founded AKF Partners, where I advised 350+ companies on how to scale without breaking.
What to expect:
Each week, I share practical lessons on:
Leadership at scale — How to lead when the stakes get higher and the team gets bigger
Building organizations that last — Culture, structure, and the habits that compound
Technology and product strategy — From architecture decisions to aligning engineering with business goals
The newsletter started as internal notes I shared with my teams. It’s grown to over 7,000 subscribers who are building and leading product and engineering organizations.
I’m also the co-author of three books: The Art of Scalability, Scalability Rules, and The Power of Customer Misbehavior.