About Josh Barro
The "Mayonnaise Clinic" Explained
It’s a fair question. If you’re not familiar, Josh Barro wrote a seminal piece on mayonnaise back in 2018 for Insider, titled “You Like Mayonnaise. ” The point of the piece is not so much that mayonnaise is good — though it is — but that your revealed preference is for mayonnaise, even if you protest otherwise. Mayonnaise is in and on everything. Sometimes it’s mixed with other foods and you call it “salad. ” Sometimes it’s flavored and you call it “aïoli.