Rick Koleta

GTM Vault | Rick Koleta | Substack

by Rick Koleta

About Rick Koleta

GTM Vault

GTM Vault installs revenue architecture inside modern B2B and AI companies moving from traction to structured scale. It replaces fragmented GTM execution with coherent, compounding systems across positioning, pricing, motion design, RevOps, and AI-native workflows.

This is applied GTM engineering grounded in operator experience, not commentary.

Trusted by 25,000+ operators across 137 countries. Read inside frontier AI labs and global technology companies including OpenAI, Anthropic, Meta, and Google.

How GTM Vault Works

GTM Vault operates across three layers:

Public research and doctrine

Private revenue architecture inside Pro

Direct advisory for teams installing systems

GTM Vault Pro

($100/year)

For operators building revenue systems, not consuming commentary.