About Maja Voje
Hi, I’m Maja Voje.
I spent 12+ years working in growth and marketing across high-profile unicorns and enterprises such as Google, Rocket Internet, Bayer, and Heineken to scaleups and over 750 teams.
The key lesson I learned is that growth advice that works great for “big tech” does not necessarily translate into companies that are trying to find their place in the sun.
So I went ahead and rewrote the GTM marketing and growth science to embrace these nuances and find answers and progression for companies that are tackling more unknowns than knowns and need logical and firm guidance on how to make decisions with confidence to win in their GTM efforts.
In 2023, I published the book Go-To-Market Strategist: Everything You Need to Reach Product-Market Fit, which became an international bestseller.
About GTM Strategist
In my weekly newsletter, I share best practices and lessons from my work with companies at different stages of their go-to-market journey, interview experts, and share best practices from the community.