About Kevin Indig
About the Growth Memo
The Growth Memo is a newsletter for people curious about the intersection of marketing and business strategy.
You should subscribe if you want to:
Answer strategic business questions where SEO serves as a lens into broader market opportunities and risks
Bridge the gap between high-level business strategy and (SEO) execution
Make better strategic decisions about market expansion and growth through the lens of organic channels
Spot strategic patterns and opportunities through the lens of data related to organic growth
Develop your own strategic thinking about organic growth
Learn the mental models and decision-making frameworks used by high-growth companies (Atlassian, G2, Shopify, etc. )
What readers get:
Frameworks - How to approach strategic decisions about organic growth, eg how to evaluate the true business potential of SEO for different types of companies.
Mental Models - Patterns and principles Kevin has recognized across different companies and situations.
Decision Tools - Approaches for making better strategic choices about organic growth, like resource allocation, timing, or risk assessment.
Data - Statistics, case studies and numbers that explain and chart trends decision-makers need to know.