Matthew Sheffield

Flux | Matthew Sheffield | Substack

by Matthew Sheffield

About Matthew Sheffield

Together, we’re building the next generation of media.

Flux is an ideas community where we explore why things are happening and who we are. Corporate media is broken; it’s time for a new approach.

The internet’s promise has been undermined by for-profit companies prioritizing money over public good. This advertising model fuels clickbait and encourages social networks to overlook lies and incitement to boost "engagement. "

It doesn’t have to be this way.