eMarketer

We provide a comprehensive suite of resources, including forecasts and insights, to help revenue-driving teams anticipate changes across marketing, advertising, and commerce landscapes. Our proprietary forecasts and reports are based on our own unique methodology. We source both quantitative and qualitative data from:We regularly re-evaluate available data to ensure our forecasts reflect the latest business and economic developments and trends. With a rich history spanning over 25 years, EMARKETER has been a beacon for credible forecasts and benchmarks that power the strategies of revenue-driving teams. Founded in 1996, EMARKETER pioneered the first forecasts around digital transformation. After merging with Business Insider Intelligence, and being known as Insider Intelligence from 2020 to 2023, EMARKETER’s advertising, marketing, and commerce coverage continues to expand globally across the Americas, Europe and Asia-Pacific.