Brett McKay

DYING BREED | Brett McKay | Substack

by Brett McKay

About Brett McKay

When everyone's compromising I'll be your diehard I'll be there when water's rising I'll be your lifeguard We're cut from a stained glass mountain Baby, we're a dying breed

— "Dying Breed" by the Killers

The name and logo for our newsletter are inspired by the Killers’ song “Dying Breed” off their album Imploding the Mirage. “Dying breed” is a phrase that encapsulates the commitments we uphold in our personal lives (in a world that doesn’t prize til-death-do-you-part devotion, our marriage is as strong and joyful as ever), how we operate in our professional lives (in an online ecosystem in which many influencers are willing to chase algorithmic trends, we’ve gone our own way over at the Art of Manliness blog and podcast), and the ethos of this newsletter.

The articles on Dying Breed discuss topics that don’t get talked about as often as they deserve and are aimed at an audience that appreciates and is interested in ideas and values that can seem increasingly rare, but shouldn’t be lost without a fight.

What You'll Receive

Deep Dives: Every week, we publish a longer-form article exploring historical figures, forgotten virtues, cultural phenomenon, and timeless wisdom.

Sunday Firesides: Each Sunday, you'll receive a short, thoughtful reflection to help you start your week. All the archives of previously published Firesides are available exclusively on Dying Breed as well.