About Shammy Dee
DJ Business School is for the DJ who refuses to follow the script and is ready to create their own path.
I never took the safe route.
I grew up in the Valley with immigrant parents who wanted stability, not a creative career — but I couldn’t ignore the pull of music. I saved for turntables in high school, interned for $5 an hour, hid my passion from teachers, and eventually went all-in on DJing.
Since then, I’ve built a full-time creative life — DJing, producing, performing, coaching, directing music — without ever taking a traditional 9–5 job.
Everything I’ve built came from intuition, persistence, and figuring out the business behind the craft.