Deconstructor of Fun

Deconstructor of Fun is gaming’s most-read weekly briefing, read by leaders at Supercell, Riot and King.

We offer deep dives into the business of games, covering strategies, operations, marketing, and the latest trends across the industry. Our content explores how companies like Meta, Xbox, Supercell, and Zynga approach everything from user acquisition and creative scale to building 'forever franchises. ' We also delve into specific game mechanics like Battle Passes and analyze successful titles such as Royal Match and the growth tactics of apps like Duolingo. Expect insights into leadership, founders, data & analytics, and the integration of AI in game development.