David Skilling

Culture of Sport | David Skilling | Substack

by David Skilling

About David Skilling

Where the business of sport meets culture, power, and influence.

From billion-dollar athlete deals to brand campaigns, private equity takeovers to cultural moments that shift the conversation, sport is far more than what happens on the field. Most coverage stops at the highlights. This goes deeper.

That’s why this newsletter exists.

Culture of Sport delves into the real players behind the game, from investors, brands, and leagues to cultural institutions shaping the future of sport across the U.