About TJ Baden
The Customer Is Always Right. It wasn’t a slogan. It was a standard — coined by my great-grandfather, Julian Francis Detmer, to remind business leaders who they serve.
But somewhere along the line, we stopped listening to customers. And started programming them instead.
I’m TJ Baden — a neurodivergent thinker, a music industry veteran, and a strategist who helped build global brands without selling my soul.