Category Pirates | Category Pirates 🏴‍☠️ | Substack

The most powerful companies and leaders in the world don’t win by being “better. ”

They became Category Kings and Queens by creating entirely new markets.

At Category Pirates, we show you how to do exactly that. You'll learn Category Design — the discipline behind shaping markets, creating new demand, and becoming known for a niche you own. Think of it as business and career strategy for radically different thinkers.

What you’ll get

Every Wednesday and Friday, we send you a mix of category design deep dives, frameworks, and “different” thinking to help you become the obvious choice in your market.

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