About Paddy Gilmore | HumourScope®
Every fortnight Paddy Gilmore discusses a different aspect of how brands relate to, and use, humour.
You’ll see business benefits. Brands that use humour — like McDonald’s, IKEA, and Volvo — have a clear commercial advantage. In marketing alone, brands that run humorous campaigns have been shown to get over 100% more ROI than brands that run non-humorous campaigns.
The newsletter focuses on three business-critical areas: using humour to drive marketing ROI, to drive more sales, and to unlock employee engagement.
The newsletter comes out every other Monday morning.