About Because of Marketing
Because of Marketing is a marketing and media brand built for people who love this industry, the work, the ideas, the culture and the creativity behind it all. We share the campaigns shaping conversation, the launches people talk about, the collaborations that set new standards and the stories that remind you why you chose this industry.
Founded in July 2020 by Rachael Higgins, Because of Marketing began as a passion project in her bedroom and has grown into a trusted resource for marketers, entrepreneurs and curious thinkers worldwide. Our focus brings together creativity, data, people and culture, offering thoughtful analysis and forward-looking insight without losing the joy that sits at the heart of great marketing.
Our purpose is simple: to inspire you. To help you learn something new, think differently, and feel more connected to the wider industry.