About Armando Dela Cruz
4 questions to ask before pricing your subscription newsletter
Most newsletters are priced too low because creators undervalue their work. Price is the story you tell customers about the experience they’re about to take part in.
When David Bank, co-founder of ImpactAlpha, sought pricing advice, Jessica E. Lessin, founder of The Information, offered a crucial insight: > "One of the general rules of pricing is that people price too low. I would take it to that point that makes you slightly uncomfortable…" Lessin's advice led ImpactAlpha to price significantly higher, empowering their growth.
If you’re facing pricing challenges, answer these 4 questions for your unique situation: